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The biggest benefit of all this is that marketers can use advanced data to produce more relevant ads. For example, an athletic shoe brand might run an audience-based television campaign that reaches football enthusiasts.
But that’s not where the promotional effort has to end. The sneaker brand can then take the insights to optimize the relevance of future campaigns, apply predictive analytics to maximize its ad spend, and deliver on the key performance indicators (KPIs) valued by company stakeholders.

Q & A
1. What is Addressable Advertising?
Addressable advertising is the first truly targeted approach to television marketing. This breakthrough in the industry allows brands to deliver different advertising to different viewers watching the same program. This provides a more personalized experience for both viewers and advertisers – and allows marketers to reach specific segments of viewers.
2. Are advertisers going addressable?
17% of advertisers are already make addressable TV ads a primary part of their media plan. Another 20-30% plan to invest in this medium in the future.
3. What is the Addressable TV currency.
It is based on CPM – cost per thousand.
4. How are my campaigns measured?
Like traditional direct marketers, addressable TV advertisers can link transaction data to specific campaigns and ultimately determine the true return on advertising spend. We see this as a major trend when using ROI analysis rather than looking at the number of ads to determine the success of TV campaigns.
5. What types of ad formats are used?
We have a few options. The first is banner in TV operator UI, the second is pre/mid or post-roll in the time-shift mode of the content. With the dynamic ad insertion you can change the ad block and make it more personalized and targeted.