How Advanced TV Targeting Drives Revenue Growth
Advanced TV targeting is reshaping the future of TV advertising. While traditional broadcasting remains powerful for mass reach, advanced TV targeting through addressable TV introduces 1st party data-driven precision that allows broadcasters, operators, and OTT platforms deliver more relevant and personalized ads. This evolution goes beyond improving ad effectiveness, it creates new ways to monetize […]
The Ultimate Guide to Addressable TV Advertising
Discover how addressable TV advertising helps broadcasters and OTT platforms increase revenue with targeted, non-skippable ads and operational support.
Rethinking Cookies: Are They Still the Backbone of Advertising?
First-party data is rapidly emerging as the foundation of modern digital advertising, especially as the industry questions the future of third-party cookies. Google’s initial announcement to eliminate third-party cookies from Chrome triggered widespread concern among advertisers who relied on them for cross-site tracking and personalization. But with Google reversing that decision—at least for now—the advertising […]
IBC 2024 Key Takeaways
What New Innovations Are Emerging, and Which Ones Are Here to Stay for the Long Haul? IBC 2024 has wrapped up, showcasing some exciting developments in media technology. As the industry evolves, broadcasters and operators are increasingly adopting new technologies to enhance ad monetization and improve viewer experiences. Here are the three key trends from […]
CSAI vs SSAI – What You Need to Know
CSAI vs SSAI – Which Ad Insertion Method is The Better Option For Your Business In the dynamic landscape of digital broadcasting and streaming, the conversation around Client-Side Ad Insertion (CSAI) vs Server-Side Ad Insertion (SSAI) has become increasingly pivotal. As an industry leader in addressable TV, Castoola is at the forefront of this evolution, […]
Opportunities & Trends in TV advertising According to the Leading Experts
Discover the latest trends in TV advertising and the emerging opportunities they create, as revealed by industry leaders shaping the future of the market.
»The Future of TV Advertising Global« Conference
Shaping the Future of TV Advertising: Castoola at the Global Industry Event London, 8 – 9 December 2021 For the first time in two years, the global TV advertising industry will gather again at a live event. The Future of TV Advertising Global conference is one of the most important events in the world of […]
Castoola Is the Gold Innovator of the Year
Castoola is one of Slovenia’s top 10 innovative companies, as recognized by the Chamber of Commerce of Slovenia (GZS). Among 207 companies competing for this prestigious title, only 10 companies received a gold award for their excellence in innovation, and Castoola is one of them. The Gold Award for the best innovations represents the highest […]
Castoola on Divitel´s Video Delivery Landscape
You can´t use an old map to explore a new world! We are delighted to announce that we are part of Divitel Video Delivery Landscape 2021. Thank you, Divitel, for creating an existing path to the addressable TV future landscape.
Who to Address on Targeted TV Advertising? Household or Individual?
The consideration of buying a product is sometimes made by multiple family members. For some, audience data are tied to the household, and it becomes the primary focus. Before deciding between a household or an individual, the marketing department needs to know the buyers’ persona and who is the decision-maker.
